Law in e-commerce E-commerce – at the intersection of the digital and physical worlds
It’s hard to find an industry with fiercer competition than the consumer e-commerce industry. According to Dun & Bradstreet Poland – there are currently about 70,000 active online stores in Poland. All of them are fiercely competing for consumers’ attention.
High competition in the market for us consumers is a very welcome development. It provides much more choice and potentially better prices. For the e-commerce industry, however, high competition means a compulsion to fight hard for the consumer. In order to be able to compete effectively for the consumer all the time – an e-commerce business must not only have its marketing refined – but also the legal basis for its operation.
At dotlaw – for our e-commerce partners – we bring order and a stable legal structure, so you will achieve the necessary organizational maturity in your business.
Our partners that we have worked with in the e-commerce industry:
Competitive advantage in the e-commerce industry
A scalable ecommerce business means not only logistical and operational scalability – but also scalability of marketing activities. Scalable marketing activities, in turn, often mean omnichannel activities – social media ads, direct marketing, influencer marketing or remarketing through various channels. To use all these tactics in the long term, proper legal preparation is essential:
1. practical privacy policy, cookie policy and marketing consent collection policy;
2. efficient way of establishing cooperation with influencers and other external entities;
3. clear rules for the operation of the store and individual promotions.
Paradoxically – the traditional approach to law is a huge obstacle to business maturity and stability.
On the one hand, the traditional approach to law – each legal regulation is treated separately, in isolation from other regulations. On the other hand, the traditional approach to law is based on artificial and uncommunicative language.
In the traditional approach to law:
1
Dozens of pages of contracts for contractors not only prevent the quick and safe acquisition of new collaborations – they often obscure for both parties the exact terms of the agreement.
2
Dozens of contradictory internal regulations – often created just to formally fulfill a legal obligation – make it impossible to act effectively in emergency situations.
3
Moreover – the internal legal mess resulting from such a strategy makes it impossible to obtain various certifications that build trust in the market (for example, ISO certification).
4
Seeing the law as an unpleasant obligation results in delaying the adoption of a comprehensive intellectual property protection strategy, which – after the success of our product and the emergence of imitators – can bring considerable problems in obtaining full protection.
The traditional approach to the law is a law disconnected from life.
What if legal solutions served to introduce technology instead of preventing it?
Traditional approach to law
The law of the digital revolution era
dotlaw for e-commerce industry
Understanding the challenges of the e-commerce industry – we base our services on four pillars:
Practicality
Successful legal solutions must carefully address your challenges and move your business forward whenever possible.
Describing abstract legal risks is not enough! We are always looking for solutions.
Full transparency
There will be no fruitful cooperation without full trust.
On our side, we understand that this means full transparency in the relationship with you.
Modern working methods
If legal solutions are to be tailored to your unique challenges – they must be created with you! That’s why we work through modern tools: Slack, Asana and Google Docs.
Plain Language
All our activities are based on the best practices of legal design. This ensures that the language remains understandable – further fully securing your business legally.
Our specialists in the e-commerce industry
Typical e-commerce projects we handle:
- Preparation of regulations for an online store or online platform;
- Preparation of a privacy policy;
- preparation of the cookie banner;
- Preparation of legal information accessible from the user interface;
- Verification of the rules and regulations of the online store or online platform;
- privacy policy verification;
- cookie banner verification;
- Verification of legal information accessible from the user interface for compliance with the law, including RODO, DSA, the Consumer Rights Act, the Electronic Services Act, and the Regulation on Promoting Fairness and Transparency for Business Users Using Online Intermediation Services;
- Preparation of forms for issuing consumer reviews;
- Preparation of recommendations for presentation and labeling of consumer opinions;
- Preparing provisions for the rules and regulations and privacy policy for issuing and marking consumer reviews;
- Preparation of message templates to consumers about the issuance /moderation / unpublishing / deletion of reviews;
- Verification of forms for issuing consumer reviews;
- Verification of the presentation and labeling of consumer opinions;
- Verification of provisions to the rules and regulations and privacy policy regarding the issuance and marking of consumer reviews;
- Verification of message templates to consumers about the issuance / moderation / unpublishing / deletion of reviews for their compliance with the provisions of the Law on Unfair Market Practices.
Legal services for consumer protection and advertising and direct marketing (e-mail marketing, telemarketing):
- Preparation/verification of influencer cooperation agreement;
- Preparation of recommendations on the presentation of advertising content to ensure its compliance with the law, including the Law on Consumer Rights, industry regulations, as well as the recommendations of the President of the OCCP on the labeling of advertising content;
- Preparation of promotional regulations;
- Preparation of recommendations / documents for informing about price reductions;
- Conducting dedicated training for customer service departments on consumer protection regulations;
- Legal support for correspondence with customers, including preparation of responses to complaints;
- Preparing checkboxes for collecting marketing consents;
- Preparing provisions for a direct marketing privacy policy;
- Preparation of a script for sales calls;
- Verification of checkboxes used to collect marketing consents;
- Verification of marketing consent collection channels;
- Verification of the privacy policy for direct marketing conducted;
- Verification of the script of sales calls for their compliance with the provisions of RODO, the Law on Provision of Electronic Services and the Law – Telecommunications Law.
However, we will take on any challenge in the E-commerce industry – contact us!